Research
We start by immersing ourselves in your world, digging deep into the essence of your brand. Through extensive research, interviews, and workshops, we gain an understanding of your brand's DNA and the environment it operates in. This phase is about uncovering valuable insights that will guide our entire process.
- Research & Insights
- Inventory & Analysis
- Customer Experience Mapping
- Trend Analysis
- Opportunity Mapping
Clarify
In this stage, we articulate your brand strategy. We define the unique qualities, skills, and services that will shape your brand narrative. We aim to create a clear and compelling brand story that goes straight to your target audience´s heart.
- Brand strategy
- Brand narrative
- Brand Architecture
- Product Portfolio
- Brand Naming & Structure
- Innovation Workshops
Design
With a solid strategy in place, we begin to develop the core elements of your brand identity. Here, we explore various design solutions through sketching and prototyping. This iterative process ensures that our designs are not only innovative but also involves crafted design elements that align with your brand’s ethos. Deliveries include:
- Visual Identity*
- UX/UI Design
- Motion Design
- Audio Design
- Spatial Design
* Logotype, typography, color scheme, tone of voice, tone of imagery and illustrations, graphic elements and patterns.
Execution
We refine and finalize the brand identity. We meticulously craft all visual elements to create a solution that is distinct, effective, and timeless. This involves detailed design work and ensuring every touchpoint reflects the brand's essence.
- Illustration
- Photography & Film
- Spatial & Retail Design
- Wayfinding
- Packaging Design
- Graphic design
- Type design
- Audio Design
Implementation
Living your new brand should be simple and effective. Here’s how we ensure it:
- Brand manual
- Templates
- Training sessions and coaching
- Inspiration sessions
