Our starting point was to maintain the well-established rose and the red color. We added a custom-designed typeface, Ros Display, to the toolkit, with design elements inspired by the rose – its soft and pointed corners are reflected in the typeface. This gives a unique visual voice that distinguishes it from other parties and creates strong recognition across different platforms and devices.
The classic red color is now accompanied by a wide palette of red shades – from dark red to lighter, more neutral tones. Along with these, there are also complementary colors that enhance graphic elements.
The identity also includes two sets of pictograms. Like the typeface, these also draw their inspiration from the rose’s design language.
