Råsaft

Like it Juiced to be

Visual Identity
Packaging
Type Design

Once upon a time, all juice was real. But in stores today, the shelves are dominated by processed juice, where humans have fiddled with the juice. This isn’t real juice, it’s fake and doesn’t really belong on the juice shelf. But at Råsaft we think like this: Why make things complicated?

In our micropressery, we sort out the finest fruit, squeeze the juice out of it and then nothing more. The result is a real juice. You can see it in the color and taste it in the delicious flavor. Because the juice is completely untreated, it retains all the benefits that are lost when it is treated with heat or pressure. It would never occur to us. We keep nature as it is, we keep it real.