When It Takes Two was set for relaunch on Nintendo Switch, EA Games faced a challenge: the game was old news. Multi-award-winning old news, but still old. We needed to find a way to make it relevant again, and we found it at the heart of the game: its unique co-op feature.
While gaming is often blamed for causing relationship issues (excessive gaming is cited as a partial cause in 15% of all divorces), EA Games set out to flip the script and use gaming as a tool for struggling couples to reconnect. We simply relaunched the game as couples therapy for the modern age.