After two years of pandemic restrictions, millions of Swedes finally had the chance to travel abroad again. Unfortunately, many realized that their passports had expired, and the wait to get a new one was almost as long as the pandemic itself.

In the midst of this chaos, Elite Hotels turned disappointment into joy with a campaign offering an exclusive discount to everyone with an expired passport. This campaign not only brought back former guests but also introduced new ones to this exceptionally caring hotel chain.